Why in the world do I read my reviews? I saw a fairly negative one recently and it brought me down. Now this was one negative one in the midst of many five-star reviews. I wonder why that one almost negates all the really good ones.
It's because I'm human I guess. I take all my reviews seriously, both good and bad. And sometimes the negative ones have something to teach me. I've actually made changes in the next book based upon something I agreed with in a few-star review.
However, I think some are just mean, and I do my best to ignore them. Or to let them roll off of me without injury. It's a skill I'm trying to improve on. :)
In the meantime, I do want to encourage readers to keep reviewing, no matter what you have to say. Reviews are like life blood to an independent writer. We thrive on them. The more reviews, the more attention we get from Amazon, Barnes and Noble, and other sites.
So I'll keep writing, and you keep reviewing. Please.